Behind the scenes
It’s awards season, and I wanted to share with you my background and how I came to own Caroline Clark Bridal Boutique.
Wedding dresses have always been in my blood, I remember trying to manipulate towels into wedding dresses after my baths when I was 8 years old! Wedding dresses have always fascinated me as I believe they are the closest most ladies will wear to a couture garment, and therefore they are the most special item a bride will wear. Following college where I excelled in Textiles I went on to study for a fashion degree which showed me the basics of garment construction and design.
My first job was working at the family card and gift shop where I expanded the business into the wedding industry by offering gifts, favours and handmade wedding stationery and it was at this point I discovered my passion for helping brides create their perfect day, whilst offering the best service I could.
Following the sale of the business I worked in marketing for large and small companies, whilst completing my Chartered Institute of Marketing qualification which enhanced my ability of raising awareness of companies.
Meanwhile I also got married, and recognised many wedding companies did not focus on the customer, instead the process was a money-making venture and nothing else. As a bride myself this dampened my excitement and I realised my passion was actually to revolutionise the wedding dress industry by listening to and focusing on the bride.
Finally, everything fell into place and I was offered a role as a bridal consultant in a bridal boutique. Sadly, the company had to reduce my hours due to managerial changes. After visiting many boutiques which were for sale, I realised I could turn my dream of creating happy memories for brides into a reality by purchasing Bella Brides Ltd and for the past three years I have been working to make the boutique the best possible place for a bride to find her dress.
Love Carrie xxx